I don’t have the answer to that, but I sure hope that the Apple employee behind it knows exactly why they designed a tablet-phone hybrid.
The most important question you can ever ask is “Why?” You should ask this question for every new business venture, campaign, training program, purchase, meeting, diet, relationship, decision, and more.
If you can’t think of a good answer to why you’re doing something, then you’re probably wasting your time.
It’s easy to get caught up in the excitement of something new, expending time and resources on it. That’s why you have to keep yourself and your team in line by always asking “Why?”
Why am I buying a new car?
Why do we need to spend the next two hours meeting?
Why am I investing in that company?
Why design the iPhone 6 to be so massive?
Why am I getting married?
Why am I staying at this job?
“Why” centers us and keeps us on track towards our goals. If you’re not making the forward progress you’d like, then it all comes down to one question: Why?
But if you are going to use “why” as a tool to keep yourself focused on your goals, then you can’t forget her twin sister: “Why not?”
Why not move somewhere new?
Why not get married?
Why not invest?
Why not develop a huge iPhone and see how people respond?
Why not have a face-to-face meeting?
Why not quit my job?
Why not travel the world?
We can talk ourselves in and out of a lot of decisions, some of which will be the best we ever made, others of which will be the worst. It’s important that we know when to ask “Why?” and when to ask “Why not?” because these two questions are going to guide you through life.
What is something you’re doing that you haven’t asked yourself “Why?” Alternatively, what’s something you’re not doing that begs the question, “Why not?” Comment below or hit reply to share how you’re using the most important questions to guide your decisions!
*Image courtesy brett jordan
As a speaker and author, Curtis Zimmerman has impacted over one million people with his life-changing messages and award-winning programs. Curtis is an expert at transforming organizations by inspiring individuals to live their lives at performance level.
Want to be inspired? Check out his podcast The Next 24 Hours.