Isn’t the fact that Coca-Cola makes delicious beverages enough? Why is this brand investing in developing Bio Coolers — refrigerators that require no electricity, using the simple processes of evaporation and condensation to cool the container instead?
I’ll tell you why: because having one exceptional service or product isn’t enough.
As the most recognized brand on the planet, Coca-Cola is amazing because though the product remains the same, they are constantly innovating and exploring new ways to reach their customers in fun and exciting ways, to literally put smiles on their faces and love in their hearts.
Coca-Cola continues to build into their brand by investing in unique ways to highlight, share, and use their products.
What does developing a Bio Cooler do for the brand?
It demonstrates that Coca-Cola is invested in helping those without resources, and working to make their lives easier.
It demonstrates that Coca-Cola is interested in caring for the planet by offering bio-friendly products.
It demonstrates that Coca-Cola is supported by a team of brilliant researchers and scientists.
In other words, this Bio Cooler shows that Coca-Cola loves people and the planet, and that it has the brainpower to help both, which is a pretty different description from “that delicious beverage company.”
Coca-Cola is constantly investing and innovating, and the brand is only getting stronger.
So what are you doing to invest in your brand, company, or offering?
If you’re not sure, it may be time to sit down, crack open a Coke, and start brand-storming.
As a speaker and author, Curtis Zimmerman has impacted over one million people with his life-changing messages and award-winning programs. Curtis is an expert at transforming organizations by inspiring individuals to live their lives at performance level.
Want to be inspired? Check out his podcast The Next 24 Hours.