Why I Want to Say Thank You to Harry Potter and Universal Studios

Posted on: Jun 23, 2015

Categories: Uncategorized

universalA few months ago, my family and I went on a vacation at Universal Studios. Of course, all three of my children were thrilled, but when I told them that during the vacation we might be able to stop at The Wizarding World of Harry Potter, there was nobody more excited about it than my daughter Mirabelle.

We told her that we would leave for the trip in a month and a half, and she set a goal to read all seven books and watch all eight movies together before we left. But Mirabelle has never had a great relationship with books—she’s never enjoyed reading or wanted to spend more time than she has to doing it. But when she picked up Harry Potter and the Sorcerer’s Stone, she had the reaction that I’m sure many parents can resonate with: she loved it and didn’t want to put it down.

Suddenly, my daughter–who I’ve never seen enjoy reading–couldn’t stop! She finished the first, and we watched the film as a family, then the second, then the third. Finally, when it was time to go on our trip, she got in the car, her bookmark tucked halfway through the sixth book. Though she didn’t finish all seven before our trip, the amount of pages she read was huge, and the fact that she now had an appreciation for words was even bigger.

So I wanted to write this blog post to thank J.K. Rowling for writing an epic tale that causes an eleven year old girl to start her spark as a lifelong reader. I want to thank Harry Potter for teaching her that even the quiet and unassuming can have cataclysmic impact, and Universal Studios for bringing it all to life, for taking the leap of faith that they did to build an entire amusement park around a story and a book character. I would’ve loved to be at that board meeting—“So, we want to take this book and invest billions of dollars into creating a theme park.” Sure, the book series is one of the most popular of all time, but that doesn’t mean that investing the money and energy in a business venture as huge as a theme park can be taken lightly. But Universal Studios did take that risk, and clearly it has paid off immensely.

Sometimes, when you’re looking at a large (possibly risky) decision, deciding whether you want to jump off the cliff with a new venture, think about the people it will impact the most—your target market, so to speak. For us, it’s Mirabelle, and we are so thankful that they took the chance that has lead to her loving to read.
Has a business or organization impacted you or your family positively? Tell me about it—I’d love to hear who has changed your life for the better!

You Might Also Like

Rubber ducks

Get Your Professional Branding Ducks in a Row

The executive offices for Universal Studios are directly connected to the park. Every employee entering these offices must go through a screening much like at the airport: IDs are shown, phones comes out…

Read More
Cloudy full moon

FRONT ROW with Cory Asrilant: Call me Frankenstein

Happy Halloween everyone! Here is a post that I did a few years ago about the nicest Frankenstein you will ever meet. Picture this: I’m on stage speaking to the marketing department at…

Read More
Father's Day gift that reads 'Family First'

The Best Gift for Father’s Day

My life is a busy one, and I am sure yours is too. Unfortunately, this pace of life often keeps us in a state of reacting. I constantly fight this tendency, but once…

Read More