Don’t Outsource Your Integrity, Quality, or Brand Equity

Posted on: Feb 05, 2015

Categories: Leadership

outsourceYou can outsource just about anything these days. There are whole databases devoted to freelance graphic designers, editors, artists, writers, coding experts, app developers, and more.


If you’re a small business owner, like me, you cannot do everything–and even large corporations are outsourcing more and more frequently now. You probably got into the business you’re in because you have a specific set of skills, but a successful enterprise requires a whole host of talents. That’s why you outsource them.


But it’s important that outsourcing doesn’t mean lower quality. You’ve worked hard to create your brand and your standard, and if you’re going to outsource your first level of communication to a disgruntled, unhelpful call center, your customers will never get to see the part of the business that you do really well.


There has to be someone in your organization who’s willing to say, “That’s not good enough.” And they have to be willing to say it again and again and again about every aspect of the business until it meets and surpasses your standard of excellence.


The phrase “if you want it done right, do it yourself,” doesn’t have to be true in your organization, as long as you have someone who is keeping an eye out for consistency of quality.
But in reality, you can’t have just one person in your company who’s in charge of this. There’s no such thing as a department called “Quality Control”– it is the responsibility of every employee. And you have to be willing to be told that what you’re doing isn’t good enough–and to respond positively to that feedback. To make a successful organization, you need to have every person willing to speak up to improve the work around them.

*Image courtesy Tyler Ingram

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